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Use-Case Library: 50+ Plays You Can Launch Today

A curated library of proven video plays - pick a use case, follow the steps, ship in minutes.

60 articles
Founder Brand Plays

Turn your founder’s voice into a growth moat with vision, POV, and trust-building assets that shorten sales cycles.

1) Founder Vision Keynote: Set the Narrative, Not Just the RoadmapVision reduces risk. When the founder frames the market shift and where the product is headed, buyers feel safer moving first.
2) Founder Origin Story: Credibility That ScalesTrust is the first conversion. Founder motives de-risk the purchase for executives and boards.
3) Founder POV Series (Category Takes): Own the ConversationConsistent, defensible opinions position you as the category’s teacher - buyers choose teachers.
4) Founder-Led Demo: Show the ‘Why’ Behind the ‘How’Exec buyers care about principles (speed, reliability, governance) as much as buttons.
5) Founder AMA with Customers: Social Proof Without ProductionLive questions surface real risk; clear answers reduce it.
6) Roadmap & Change Log (Founder Notes): Turn Updates into ExpansionFounder-framed updates turn “another feature” into “another reason to grow with us.”
7) Fundraising/Investor Update (Public Cut): Borrow AuthorityExecutives feel safer buying from companies with visible governance, numbers, and plan.
8) Recruiting & Culture (Founder to Candidates): Talent as GTMGreat candidates influence deals; champions ask “who’s behind this?”
9) Crisis/Change Comms (Founder Calm): Control the StorySilence breeds FUD. Transparency retains revenue.
10) Founder’s Contrarian Playbook (How We Win Differently)Being different is only an advantage if buyers understand how.
Marketing Plays

Turn every asset into demand: social clips, SEO pages, webinar-to-evergreen funnels, and ABM journeys that capture qualified leads.

1) Category Entry Point (CEP) Pages → Own the High-Intent QueryCapture intent at the door - then walk buyers to action.
2) Problem-First Explainer Series → From Pain to “Aha”Lead with the problem; you’ll earn the prescription.
3) Video FAQ for SEO → Answer Boxes That ConvertRank, retain, and route - on one page.
4) ROI Calculator + Video Proof → Self-Justifying FunnelMake “why now” quantifiable - and watch approvals accelerate.
5) “Alternative to X” Hub (Respectful) → Channel SwitchersReduce fear, win the switch. When the path is visible and respectful, buyers move.
6) Vertical Playbooks → Industry-Ready JourneysSpeak their language; earn their business. Vertical specificity turns curiosity into confident action.
7) Integration Launchpads → Partner-Powered DemandStand on your partners’ shoulders - and share pipeline.
8) Retargeting Story Sequences → From View to MeetingTell a story, not a slogan. When retargeting delivers a narrative, clicks turn into conversations.
9) Lifecycle Email → Video JourneysInbox → insight → intent.
10) Free Tool + Video Onboarding → Lead Magnet That QualifiesGive value first; conversions follow.
11) Category POV HubPOV creates demand before product pages do.
12) Product Demo Library (Evergreen)Bingers convert
13) SEO + AI Answer EngineTurn videos into pages search engines love.
14) Case Study Showcase: Proof at a glanceTurn wins into repeatable revenue
15) Launch Mini-SiteMake launches findable and actionable.
16) Analyst & Press HubBorrow authority, then convert it.
17) Webinar Series → Evergreen LibraryStop letting webinars die.
18) ABM MicrositesOne page per account = clarity.
19) Partner Co-Marketing HubDouble reach, half the effort.
20) Resource-to-Video Upgrades