Turn third-party coverage into a conversion asset. Repurpose media interviews and press features into clips and a structured page that showcases authority, guides executives, and points clearly to next steps.
Who it’s for
Founders & executives featured in media
Marketing/PR teams managing earned coverage
Sales teams selling into executive stakeholders
Why it matters
Credible outlets de-risk decisions; an on-site hub turns credibility into conversions. Press is borrowed authority - capture it before it scrolls away.
How it works (TOF → MOF → BOF)
TOF (Authority snippets):
Publish 4–6 short clips from the interview with the outlet’s logo/quote overlay. Post on LinkedIn, X, Shorts/Reels; pin a comment linking to your Press Hub page.
MOF (On-site “Press Hub” page):
A Replay page that compiles your coverage:
Chapters per interview/segment for quick scanning
“Why now” executive summary (one page, downloadable)
Transcript + searchable timeline
Related resources: product pages, case studies, roadmap note
BOF (Executive next steps):
Primary CTAs: “Talk to our team” · “Download the investor/board brief.”
Secondary: “Book a 15-min exec briefing” · “See it on your data.”
KPIs: Time on press page · Brief downloads · Executive meetings · Direct traffic from press posts
Automation tips: C-level domain views the page and opens “Why now” → instant AE ping; repeated views from same company → invite to 15-min exec briefing with founder/VP.