Turn your point of view into a repeatable growth program. A founder-led POV series packages misconceptions, frameworks, and benchmarks into clips and a structured hub - so buyers learn from you first and return for the next lesson.
Who it’s for
Founders & executives with a clear stance on the category
Marketing & Content teams running thought-leadership programs
Sales teams that benefit from teach-first materials
Why it matters
Consistent, defensible opinions position you as the category’s teacher - buyers choose teachers. Markets are noisy; founders with a clear POV cut through and shape evaluation criteria in their favor.
How it works (TOF → MOF → BOF)
TOF (Weekly signal):
Publish 45–90s clips weekly on misconceptions, frameworks, and benchmarks. Title each with the take (“The real CAC killer isn’t channels, it’s…”). Post on LinkedIn, X, Shorts/Reels. Each clip links to the POV Hub.
MOF (On-site “POV Hub”):
A Replay hub that includes:
Chapters per theme: Misconceptions → Frameworks → Benchmarks → Playbooks
Links to deeper posts/pages and downloadable diagrams/templates
Transcript + searchable timeline so buyers can quote and share
Recommended path: “Watch these 3 clips to apply the framework this week”
BOF (From idea to action):
Primary CTAs: “Apply the framework to your data” (guided worksheet or calculator) · “Workshop for your team.”
Secondary: “Book a 15-min fit check” · “Download the framework one-pager.”
KPIs: Follower growth · Direct traffic to POV Hub · Workshop bookings · Time on page · Reply rate to POV shares
Automation tips: Two+ visits in 14 days → invite to Founder Office Hours; worksheet/calculator completed → send a tailored summary + booking link; repeat views from an exec domain → notify AE with the themes watched.
Teach publicly. Teaching builds trust, and trust builds pipeline.