Turn the terms your buyers search for into bingeable, on-site video pages that capture intent and route visitors to clear next steps.
Who it’s for
Marketing & SEO teams building demand from search
Product Marketing turning education into pipeline
SDR/AE teams working inbound with clear intent signals
Why it matters
CEPs intercept intent early and keep it on your domain. When a prospect searches “What is [category]?” or “How [job] teams solve X,” a structured answer page beats generic blogs - improving time on page, guiding learning, and converting to meetings.
How it works (TOF → MOF → BOF)
TOF (Answer the hook in 30–60s):
Post short clips that directly answer the query’s opener (e.g., “What is [category]?”, “How RevOps teams measure X”). Include the exact phrase on-screen and in captions. Every clip links to the corresponding CEP page on your site (not YouTube).
MOF (On-site “CEP” Replay page):
A Replay page that includes:
Chapters: Definition → Framework → Results (titled as questions buyers search)
Transcript + searchable timeline (cleaned for readability)
Related posts/resources that deepen the topic (internal links)
Schema markup (FAQ/HowTo) and a concise summary intro (≤120 words)
Clear CTAs above the fold and after the Results chapter
BOF (Conversion & handoff):
Primary CTAs: “Get the full guide” · “Book a 15-min fit check.”
Secondary: “See it on your data” · “Start trial.”
KPIs: Organic clicks (GSC) · Time on page · Guide downloads · Meetings booked · Non-branded keyword growth
Automation: Query UTM → route to SDR with the exact term + page viewed; Results chapter opened → send matched case bundle + calendar link; repeat visits from same domain in 7 days → raise account score and ping AE.