Replace generic ads with a 3-part narrative that advances intent - so each impression builds context, not fatigue.
Who it’s for
Demand Gen & Performance Marketing teams
Product Marketing crafting narratives for paid/social
Sales teams working warm accounts from paid traffic
Why it matters
Sequential stories outperform one-off impressions. When prospects see a coherent arc - problem → approach/proof → offer - they remember more, click more, and arrive pre-sold. Retargeting becomes education that converts.
How it works (TOF → MOF → BOF)
TOF (Clip 1: Problem shift):
15–30s hook that reframes the pain (“The real blocker isn’t tools—it’s scattered journeys”). Caption with the key line and soft CTA (“See the 2-min breakdown”). Build an audience for viewers.
MOF (Clip 2: Framework + proof → on-site page):
20–45s explainer: show the framework in 3 beats and one metric on screen. Click-through goes to a matched on-site page (Replay with chapters, transcript, and CTAs). Pixel all visitors for BOF.
BOF (Clip 3: Offer + CTA):
15–30s invitation with a single outcome (“Cut setup from weeks to days—see it on your data”). Clear CTA: “Book a 15-min fit check.” Use calendar deep-links and account UTM tags.
KPIs: Sequence completion rate · CTR per step · Meetings booked · Cost per meeting · View-through conversions
Automation:
Completed sequence (saw clips 1→3 or visited MOF page + clicked BOF) → send case study + calendar and alert AE with account/domain.
Drop-off after TOF → resend MOF clip variant; after MOF no click → show BOF with social proof.
Exec-domain visitor on MOF page → invite to 15-min exec briefing.