Turn direction into demand. Package your founder’s market view into clips and a structured page that frames the shift, shows proof, and points executives to a clear next step.
Who it’s for
Founders & executives delivering vision talks
Product Marketing & Comms shaping category narrative
Sales leaders selling to executive committees
Why it matters
Vision reduces risk. When the founder frames the market shift and where the product is headed, buyers feel safer moving first. Buyers don’t just buy features; they buy a future they trust - a vision video turns direction into demand.
How it works (TOF → MOF → BOF)
TOF (Bold takes that travel):
Publish 30–60s clips of the bold take (e.g., “Why this market flips in 12 months,” “The 3 rules of modern GTM”). Tag partners/press; post on LinkedIn, X, Shorts/Reels. Each clip links to the Vision page on your site.
MOF (On-site “Vision” page):
A Replay page that includes:
Chapters: Problem Shift → Customer Wins → Near-Term Roadmap
Transcript + searchable timeline for executive scanning
Artifacts: one-pager PDF of the framework, customer proof snippets, roadmap diagram
Related links: case studies, change log, pricing/ROI explainer
BOF (From belief to action):
Primary CTAs: “Book a 15-min fit check” · “See our roadmap in action.”
Secondary: “Download the vision one-pager” · “Invite your team to a briefing.”
KPIs: New logo interest · Time on page · Demo requests from vision content · Exec views
Automation tips: Viewer opens Near-Term Roadmap or watches 3+ minutes → alert the AE with chapter context; one-pager download from exec domain → schedule a founder/VP briefing; repeat views from an account → send matched proof + booking link.
Vision attracts early adopters and aligns late adopters. Make it easy to binge - and easy to book.