Persona Demos → Show the Right Value to the Right Buyer
Turn one generic demo into three laser-focused journeys. Persona demos tailor message, proof, and next step to CMO, RevOps, and Product leaders - so relevance does the heavy lifting.
Who it’s for
Sales & Solutions teams running discovery and demos
Product Marketing & Enablement packaging narratives
Revenue leaders selling into multi-stakeholder committees
Why it matters
One demo rarely fits CMO, RevOps, and Product equally. Buyers don’t hear the same story the same way. Persona-specific demos meet each stakeholder where they are, so relevance accelerates understanding and lowers friction.
How it works (TOF → MOF → BOF)
TOF (Persona hooks):
Publish short persona-specific clips (e.g., “For CMOs: cut CAC with video pages,” “For RevOps: prove SQL lift,” “For Product: instrumented UX without dev”). Tag by title; each clip routes to the matching demo page.
MOF (On-site persona demo pages):
Create three demo pages - one per persona - organized by pains and KPIs. Include:
Chapters: Problem → Approach → Proof/Results → Next Step
Proof: industry-matched case snippets, benchmarks, ROI callouts
Extras: mini-FAQ for that persona’s objections (e.g., governance for Product, attribution for CMO, reporting for RevOps)
Transcript + searchable timeline for quick scanning
BOF (Persona-aligned action):
Primary CTA: “Book a consult for [Persona]” (pre-filled topic).
Secondary: Downloadable one-pager for that persona · “See it on your data.”
KPIs: Time on page by persona · Meetings booked · Clicks on persona CTAs · Reply rate to persona follow-ups
Automation tips: Use UTM=persona to auto-score and route each lead into a tailored nurture; repeated views of one persona page → notify AE with talking points and send the matching one-pager.
Personalization isn’t a buzzword when it shapes the buyer’s path. Align message, proof, and CTA to the person in front of you, and you move from “interesting” to “essential.”