Turn one live Q&A into a searchable, on-site FAQ that answers the hardest questions in your voice - so buyers self-serve clarity and sellers share one link instead of ten emails.
Who it’s for
Founders & GTM leaders hosting AMAs/Spaces/LinkedIn Lives
Marketing & Community teams curating questions and clips
Sales/Solutions engineers who field repeat pre-sales questions
Why it matters
Buyers prefer answers in your voice; AMAs scale your availability. Live Q&A creates raw, useful content - repurposing turns it into a searchable FAQ that converts.
How it works (TOF → MOF → BOF)
TOF (Topic-labeled clips):
Publish short Q&A clips labeled by topic (Pricing, ROI, Integrations, Security, Migration). Post to LinkedIn/X/Shorts; pin a comment with the on-site AMA link. Each clip routes to the exact answer chapter.
MOF (On-site “AMA FAQ” page):
A Replay page that includes:
Chapters per question with quick-jump links
Searchable transcript & timeline to scan for key terms
Doc links under each answer (pricing explainer, ROI model, API/SEC docs)
Related answers (“People also asked…”) to deepen understanding
BOF (Conversion & tailored help):
Primary CTAs: “Ask for a tailored walkthrough” · “See it on your data.”
Secondary: “Download the checklist” (e.g., integration steps) · “Book a 15-min fit check.”
KPIs: Question chapter views · Demo requests · Docs CTR · Time on page · Reply rate from shared links
Automation tips: Viewer watches 2+ Pricing/Integration answers → auto-send the checklist + booking link; repeat views from one company → Slack ping to AE/SE with the exact questions viewed.
Answer once, close many. AMAs become your living pre-sales knowledge base.