Pair a quick model with crisp video proof to arm champions - so finance sees the numbers and leaders feel the credibility.
Who it’s for
Product Marketing & Demand Gen packaging pricing/ROI
Enterprise AEs & Sales Engineers selling to finance/procurement
RevOps building approval-ready assets
Why it matters
Finance buy-in comes from numbers + credibility. A lightweight calculator shows payback and upside; short proof clips show real outcomes - together they compress approvals and reduce discount pressure.
How it works (TOF → MOF → BOF)
TOF (Signal the outcome):
Publish 20–45s clips like “Typical ROI in 90 days” with one on-screen stat and a single sentence on how it’s achieved. Post across LinkedIn/X/Shorts and route every clip to the ROI page on your site (not YouTube).
MOF (On-site “ROI” page):
A Replay page that includes:
Calculator: simple inputs (team size, volume, rates) → outputs (payback, annual ROI, savings)
Chapters: Inputs → Assumptions → Proof (customer results by industry/size)
Transcript + searchable timeline for quick scanning
Artifacts: downloadable finance pack (PDF with the model, assumptions, and sources), pricing guide, benchmark notes
BOF (Approval-ready actions):
Primary CTAs: “Get a tailored quote” · “Send finance pack.”
Secondary: “Book a 15-min approval run-through” · “See it on your data.”
KPIs: Calculator completions · Quotes requested · Finance-pack sends · Discount rate (↓) · Time-to-approval
Automation: Calculator used → email PDF result with assumptions + clear CTA; finance-domain view of Assumptions/Proof → AE alert with chapter context; repeat views from same account → open approval task and suggest outreach template.