Turn one guest spot into ongoing demand. Repurpose your guest webinar into co-branded clips and a structured page that captures referred traffic, routes visitors to clear next steps, and generates partner-sourced pipeline long after the live session.
Who it’s for
Founders & GTM leaders guesting on partner/industry webinars
Marketing & Partnerships teams running co-marketing programs
Sales teams working partner-sourced opportunities
Why it matters
Third-party authority + your pages = compounding traffic and leads. Guesting on webinars earns you new reach; repurposing earns you new revenue by funneling that trust to your site and measurable CTAs.
How it works (TOF → MOF → BOF)
TOF (Co-branded amplification):
Create “key takeaway” clips (30–60s) co-branded with the host. Cross-post on both orgs’ channels (LinkedIn, X, Shorts/Reels), tag the host speakers, and pin a comment with your on-site link. Each clip points to the Guest Webinar page.
MOF (On-site “Guest Webinar” page):
A Replay page that includes:
Chapters: Problem/Shift → Framework → Proof/Results → Next Steps
Host quote (“Why we invited {{Founder}}”) for borrowed authority
Related resources: slides, checklist, case studies, product pages
Transcript + searchable timeline for quick scanning
BOF (Conversion & partner follow-up):
Primary CTAs: “Get the slides + pricing options” · “Book a joint workshop.”
Secondary: “See it on your data” · “Talk to solutions.”
KPIs: Referral traffic · MQLs from the page · Joint opportunities · Time on page
Automation tips: Source=host UTM → auto-route to partner AE and open a partner-sourced opp; viewed Framework + Proof chapters → trigger invite to a 30-min joint briefing; repeat visits from the same company → Slack ping to both AEs with context.