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3) Quarterly Business Review (QBR) Recaps

Executive visibility protects renewals.

Updated over a month ago

Turn every QBR into a living asset that aligns executives and sustains momentum. A concise recap page packages wins, risks, and next-quarter priorities so decisions don’t fade when the meeting ends.

Who it’s for

  • Customer Success & Account Management

  • Executive sponsors and program owners on the customer side

  • AEs handling renewals/expansions

Why it matters

Executive visibility protects renewals. Meetings fade; recaps keep momentum by preserving agreements, clarifying owners and dates, and making next steps easy to approve.

How it works (TOF → MOF → BOF)

TOF (Post-meeting highlight):

Share a 60–90s recap clip covering wins + priorities in plain language. Send via follow-up email/Slack. Link to the QBR page on your site.

MOF (On-Site QBR Page):

A Replay page that includes:

  • Chapters: Results → Risks/Blocks → Next Quarter Plan (goals, owners, dates)

  • Artifacts: Slides, dashboards, key docs

  • Transcript + searchable timeline for easy reference

  • Action list widget: Owner, due date, status

BOF (Approval & Alignment):

Primary CTAs: “Approve plan” (one-click confirm or form) · “Book exec sync.”
Secondary: “Share with team” · “Open risks tracker.”


KPIs: Plan approvals · Renewal likelihood/health score · Exec views & time on page · Action completion rate


Automation: Any stakeholder view → AE/CSM alert; “Approve plan” clicked → update success plan + schedule exec sync; risk chapter opened 2× → trigger CSM follow-up with mitigation steps.

Turn agreements into artifacts.

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