Turn third-party coverage into a structured, on-site hub that executives can skim in minutes and act on in one click.
Who it’s for
Founders & executives featured in media/analyst research
Marketing/PR teams managing earned coverage and reports
Sales teams selling into executive committees
Why it matters
Third-party trust moves executives. Analysts and marquee outlets de-risk decisions; an on-site hub packages that credibility with context and CTAs - so prestige turns into pipeline.
How it works (TOF → MOF → BOF)
TOF (Authority clips with quotes):
Publish short clips featuring outlet/analyst quotes and on-screen logos. Post to LinkedIn/X/Shorts; pin a comment that routes to your Press/Analyst Hub (not YouTube).
MOF (On-site “Press/Analyst Hub” page):
A Replay page that includes:
Chapters: Coverage Highlights → Why Now → Customer Proof → Next Steps
Summaries: 100–150-word executive briefs per article/report
Transcript + searchable timeline for quick scanning
Artifacts: logo wall, report excerpts (licensed), press kit, product/ROI links
BOF (Executive next step):
Primary CTA: “Exec briefing.” (15–30 min; calendar embed)
Secondary: “Download the board/investor brief” · “See it on your data.”
KPIs: Executive meetings · Time on hub · Direct traffic from press posts · Brief downloads
Automation tips: C-level domain view → instant AE alert with the chapter viewed; two+ visits in 7 days → invite to an exec briefing; brief download from enterprise domain → open an opp task with context.