Turn renewal risk into a clear, data-backed conversation. The Renewal Save Play packages usage trends, ROI, and roadmap fit on one page - so champions can defend value internally and approvals don’t stall at the finish line.
Who it’s for
Customer Success & Account Management
Executive sponsors and procurement stakeholders
AEs handling renewals/expansions
Why it matters
Targeted content reduces last-mile churn. Don’t guess at risk - address it directly with proof, options, and one clear next step.
How it works (TOF → MOF → BOF)
TOF (Re-engage with relevance):
Short clips answering the top renewal objections (price, usage, integration, outcomes). Share via email/Slack; each links to the Renewal Page.
MOF (On-Site Renewal Page):
A Replay page that includes:
Chapters: Current Usage & Health → ROI & Outcomes → Optimization Plan → Roadmap Fit
Artifacts: Before/after metrics, benchmarks, savings calculator, security/compliance links
Transcript + searchable timeline for leadership review
Options block: “Renew as is” · “Optimize & renew” · “Expand with bundle”
BOF (Decision & scheduling):
Primary CTAs: “Renew at current terms” · “See optimization plan” (auto-filled with their data).
Secondary: “Book executive review” · “Request alternate terms.”
KPIs: Renewal rate · Discount rate (↓) · Time-to-decision · Stakeholder views/time on page
Automation: Open ROI chapter → send personalized savings plan + calendar link; repeated views of Roadmap Fit → trigger founder/PM note; no activity for 5 days → gentle nudge with 30-sec value recap.
Replace pressure with proof.