Centralize clear, on-brand answers to the questions that stall deals. The Objection-Handling Hub turns repeat objections into short videos and a structured page buyers can self-serve - and sellers can share in one click.
Who it’s for
Sales & Solutions teams fielding repeat objections
Product Marketing & Enablement packaging proofs
Security/IT & Legal providing compliance materials
Why it matters
Handling objections with short, on-brand videos scales trust. Objections repeat because answers are scattered; a video hub centralizes crisp, reusable responses that buyers can self-serve - and sellers can send in one link.
How it works (TOF → MOF → BOF)
TOF (Topic clips):
Short clips per objection - Security, Integration, Price, Timeline, Data Ownership. Post to LinkedIn/X/Shorts and in follow-up emails. Each routes to the exact chapter in your Objections Hub.
MOF (On-site “Objections Hub” page):
A Replay page that includes:
Chapters per objection with quick-jump links
Linked docs: SOC/ISO, penetration tests, API guides, pricing explainer, migration plan
Transcript + searchable timeline to lift exact quotes
Context notes: when the objection does/doesn’t apply; alternatives and trade-offs
BOF (Conversion & technical follow-up):
Primary CTAs: “Security brief” · “Integration checklist” · “Talk to solutions.”
Secondary: “Download ROI model” · “Book a 15-min fit check.”
KPIs: Reply rate · Win rate by objection · Time-to-next meeting · Technical escalation rate (↓)
Automation tips: Opening Security → send the compliance pack and auto-book a tech call; viewing Integration twice in 7 days → SE outreach with checklist; clicking ROI model → notify AE and attach assumptions to the account.