Turn static PDFs into watchable, conversion-ready pages - so readers stay longer, learn faster, and take the next step.
Who it’s for
Marketing & Content teams with whitepapers, guides, reports
Product Marketing turning technical docs into demand
Sales teams needing skimmable, sendable resources
Why it matters
Higher time on page = more conversions. Most buyers prefer to watch key takeaways, then dive deeper if relevant. Upgrading PDFs into short videos + structured pages boosts engagement, discovery, and demo intent—without re-writing the whole asset.
How it works (TOF → MOF → BOF)
TOF (Snippets from the PDF):
Cut 20–40s clips that summarize one insight, stat, or step from the resource. Add captions and a headline pulled from the PDF. Link each clip to the on-site video summary (not just the file).
MOF (On-site “Video Summary” page + download):
A Replay page that includes:
Chapters: Key Findings → How-To/Framework → Case Snapshot → Next Steps
Transcript + searchable timeline for quick scanning
Download button for the full PDF
Related links: sibling resources, product pages, calculators
BOF (Conversion):
Primary CTAs: “Get the full version” · “Talk to an expert.”
Secondary: “See it on your data” · “Book a 15-min fit check.”
KPIs: Download rate · Demo requests from resource pages · Time on page · Click-through to related assets
Automation tips: 70% video completion → create SDR outreach with chapter context; “Talk to an expert” clicked → route to AE with the exact chapters watched; repeated visits from same domain within 7 days → raise account score and send tailored follow-up.