Turn real results into a scalable conversion asset. Package customer stories as short clips and a structured page so buyers can jump straight to the proof that matches their context - and move forward with confidence.
Who it’s for
Sales, Solutions, and Customer Success teams
Product Marketing & Enablement building proof libraries
Champions who need peer results to brief execs and finance
Why it matters
Nothing converts like results from peers in the same ICP. Trust accelerates deals; peer proof creates trust. Video case studies show results, nuance, and human stakes in a way text can’t - and they scale across industries and personas.
How it works (TOF → MOF → BOF)
TOF (Proof in moments):
Publish 4–8 clips: Challenge → Solution → Results (numbers on screen). Share on LinkedIn/X/Shorts and in follow-ups. Each clip links to the full Case Page.
MOF (On-site “Case” page):
A Replay page that includes:
ROI table (before/after metrics, payback, key KPIs)
Jump-to chapters: Challenge · Solution · Results · Implementation · Lessons
Transcript + searchable timeline
Related stories by industry, size, and use case
BOF (Validation & next step):
Primary CTAs: “See similar results in your industry” · “Talk to a customer.”
Secondary: “Download the case bundle” · “Book a 15-min fit check.”
KPIs: Demo requests from case pages · Win rate in look-alike ICPs · Time-to-next meeting · Case bundle downloads
Automation tips: Viewer watches the Results segment → send an ROI summary + booking link. Multiple views from the same company/industry → Slack ping to AE with matching case suggestions. Case bundle download → schedule 15-min validation call.
Make outcomes the hero. When buyers can navigate directly to proof that matches their context, objections melt and urgency rises.