Turn every integration into a co-marketing funnel. Package each partner connection as a bingeable page with clear value, quick setup, and shared CTAs - so adoption and pipeline rise on both sides.
Who it’s for
Partnerships & Alliances teams
Product & Solutions owning integrations
Marketing/Demand Gen running co-marketing with partners
CS/RevOps driving activation and expansion
Why it matters
Partner ecosystems expand reach and trust. When integrations are presented as launchpads - not just docs - you unlock co-marketing distribution, faster activation, and joint opportunities that are easier to close.
How it works (TOF → MOF → BOF)
TOF (Co-branded clips: “Do more with [Partner]+You”):
Publish 20–45s clips showing one outcome per use case (before/after on screen). Tag partner handles; post on both orgs’ channels. Every clip links to the Integration page on your site (not YouTube).
MOF (On-site “Integration” page):
A Replay page that includes:
Chapters: Setup → Use cases → Proof (customer snippet per use case)
Doc links: quick-start, API keys/Scopes, permissions, rate limits
Artifacts: architecture diagram, data flow, mapping template, troubleshooting guide
Transcript + searchable timeline for fast skimming
Partner spotlight: logo, quote, and shared value statement
BOF (Adoption & co-selling):
Primary CTAs: “Enable now” (deep link/toggle) · “Book a joint demo.”
Secondary: “See it on your data” · “Download the integration playbook.”
KPIs: Partner-sourced MQLs · Activations (day-7, day-30) · Joint opportunities created · Session→CTA conversion
Automation: Source=partner UTM → assign partner AE and attribute lead; Enable click → CSM ping + send checklist; repeated views of Use cases + Proof within 7 days → invite to joint demo and open opp; failure at setup step → auto-email troubleshooting + Slack alert to SE.