Turn each session into clips and a structured series hub that keeps educating, capturing leads, and booking meetings long after the live chat ends.
Who it’s for
Marketing & Demand Gen teams running recurring webinars
Product Marketing & Enablement turning education into pipeline
Sales teams nurturing mid-funnel interest
Why it matters
Evergreen equals ROI. A single live spike wastes potential; a bingeable library compounds discovery, raises intent, and arms sellers with links that answer real questions - on demand.
How it works (TOF → MOF → BOF)
TOF (Key-takeaway clips):
Publish 20–60s clips that summarize one actionable idea per session. Add captions and a clear headline (“3 steps to cut onboarding time”). Each post links to the corresponding session page inside your on-site hub (not YouTube).
MOF (On-site “Webinar Series” hub):
A Replay hub that includes:
Sessions directory with search, filters (topic, role, level), and tags
Per-session pages with chapters, transcript, linked resources, and related sessions to drive binge behavior
Series paths (“Start here: Foundations → Advanced → Expert”) for self-guided curricula
BOF (Conversion):
Primary CTA: “Get the slides + pricing.”
Secondary: “Book a workshop” · “See it on your data.”
KPIs: Returning visitors · MQLs from the hub · Resource CTR · Time on page · Session-to-CTA conversion
Automation tips: “Use-cases” chapter viewed → auto-send a matching case study + calendar link; repeat visits from one company in 7 days → Slack ping to AE; slides downloaded from exec domain → invite to a 15-min workshop scoping call.