Proof at a glance. Package your strongest customer outcomes into snackable clips and structured pages so prospects jump straight to what matters.
Who it’s for
Sales, Solutions, and Customer Success teams
Product Marketing & Enablement building proof libraries
Champions who must brief execs and finance
Why it matters
Outcomes beat adjectives. Numbers, timelines, and peer context build trust faster than claims - shortening cycles and reducing late-stage friction.
How it works (TOF → MOF → BOF)
TOF (Results clips):
Publish 20–60s highlights showing the metric on screen (e.g., “+42% SQLs in 60 days”). Post across LinkedIn/X/Shorts and email follow-ups. Each clip links to the full Case page.
MOF (On-site “Case” pages):
A Replay page that includes:
ROI table: before/after KPIs, payback period, timeline
Chapters: Challenge → Solution → Results → Implementation → Lessons
Transcript + searchable timeline for quick exec scanning
Related stories by industry, size, and use case
BOF (Conversion):
Primary CTA: “See similar results.” (routes to filtered proof relevant to the visitor)
KPIs: Demo requests from case pages · Win rate in look-alike ICPs
Automation tips: Viewed “Results” → send an ROI summary email + calendar link for a 15-min fit check.