Make discovery self-serve with a bingeable library of short, themed demos - so buyers explore at their pace and arrive to Sales pre-qualified.
Who it’s for
Sales & Solutions teams running discovery and demos
Product Marketing & Enablement packaging capabilities
RevOps building self-serve funnels
Why it matters
Bingers convert. When prospects can browse focused demos by capability, they build intent without scheduling a meeting. A well-structured library lets champions circulate the right 2–3 clips internally, speeding consensus and reducing no-shows.
How it works (TOF → MOF → BOF)
TOF (Hooked shorts per capability):
Publish 20–40s clips for each capability with a sharp hook and captions. Use outcome-led titles (“Spin up a report in 60s,” “SSO in 3 clicks”). Link every post to its matching on-site demo page (not YouTube) to keep traffic, analytics, and CTAs on your domain.
MOF (Demo pages per theme):
Create themed pages (e.g., Analytics, Security & Governance, Workflows/Automation, Integrations) that include:
Chapters: Problem → Approach → Walkthrough → Results → Next Step
Transcript + searchable timeline for quick scanning and quoting
Mini-FAQ addressing common objections (pricing, integrations, data ownership)
“Who it’s for” & “When to use” callouts to set expectations
Related demos (“People also watched…”) to drive binge behavior
1–2 clear CTAs placed above the fold and after chapters
BOF (Conversion):
Primary CTA: “Book a 15-min fit check.”
Secondary: “See it on your data” (guided mini-PoC) · “Start free trial.”
Follow-up: send chapter-specific emails based on what they watched (e.g., if they viewed “Integrations,” include the API quick-start and a calendar link).
KPIs: Demo clicks · MQL→SQL conversion · Time on page · Chapter completion rate · % of viewers who click a CTA within 24h
Automation:
4+ mins watched or 3+ chapters opened → AE alert with chapter context and a suggested outreach template.
Integration chapter viewed → auto-send checklist + API guide.
Exec-domain view + Results chapter completed → trigger 15-min exec briefing invite.
Repeat visits from same domain (≤7 days) → raise account score and notify owner.
Let buyers pace themselves. A well-organized demo library turns curiosity into qualified conversations.