Turn your clearest internal strategy into an external asset. Repurpose the all-hands or vision update into clips and a structured page that shows mission, priorities, and customer impact - so prospects see the operating system behind the product.
Who it’s for
Founders & executives sharing strategy
Product Marketing & Comms packaging narratives
Sales/CS teams needing exec-level context for accounts
Why it matters
Customers and prospects want to see the operating system, not just features. Your
best articulation of strategy often happens internally - publish the clean cut to align stakeholders, reduce risk, and open larger, multi-threaded conversations.
How it works (TOF → MOF → BOF)
TOF (Signal the story):
Clips on mission, priorities, and what’s changing for customers. Post on LinkedIn/X/Shorts, tag execs and teams. Each clip links to the Vision Update page.
MOF (On-site “Vision Update” page):
A Replay page that includes:
Chapters: Mission → Bets → Customer Impact (jump links)
Artifacts: one-pager summary, org chart of owners, key metrics snapshot
Transcript + searchable timeline
Related links: product roadmap, change log, case studies
BOF (Executive follow-through):
Primary CTAs: “Roadmap review with your team” · “See the change log.”
Secondary: “Book a 15-min exec briefing” · “Talk to solutions.”
KPIs: Returning visitors · Larger multi-threaded meetings · Expansion opportunities · Time on page
Automation tips: Opened “Customer Impact” + “Roadmap” chapters → route to AE/CSM for a tailored session; repeat exec-domain views → founder note + invite to briefing; change-log viewed after roadmap → start adoption nurture.