Turn your “why we built this” into a repeatable growth asset. Origin videos package motive, proof, and first wins - so execs and boards feel safer advancing.
Who it’s for
Founders & executives appearing in brand content
Product Marketing & Comms crafting narrative assets
Sales teams opening new logos and unfamiliar markets
Why it matters
Trust is the first conversion. Founder motives de-risk the purchase for executives and boards. The most persuasive story is why you built it - origin videos turn founder credibility into commercial momentum.
How it works (TOF → MOF → BOF)
TOF (Hook the motive):
Publish 20–40s clips with subtitles - “we kept seeing teams fail because…”, the turning point, and one result. Post on LinkedIn/X/Shorts; each links to the Story page.
MOF (On-site “Story” page):
A Replay page that includes:
Chapters: Trigger → First Customer → Proof/Results
Related customer clips aligned to industry/ICP
Transcript + searchable timeline for fast exec scanning
Artifacts: one-pager of the thesis, press quotes
BOF (From belief to action):
Primary CTAs: “Talk to the team about your use case” · “See similar customers.”
Secondary: “Download the case bundle” · “Book a 15-min fit check.”
KPIs: Returning visitors · Demo clicks from the Story page · Win rate in new accounts · Time on page
Automation tips: Viewing “First Customer → Results” → auto-send the matched case study + calendar link; repeat views from a target domain → Slack ping to AE with industry-specific proof.
Don’t bury your why - productize it. A clear motive compounds trust across every touch.