Turn every release into a clear, on-site experience that shows what changed, why it matters, and how to turn it on—so adoption happens faster.
Who it’s for
Product & Product Marketing leading launches
Customer Success driving adoption/NRR
Sales & Solutions enabling customers and prospects
Why it matters
Clear packaging = faster adoption. When launches live as mini-sites (not just posts), customers see value, enable quickly, and share internally without friction.
How it works (TOF → MOF → BOF)
TOF (3 clips: what / before–after / who):
Publish three 20–40s clips:
What: the change in one sentence.
Before-After: the outcome in numbers or seconds saved.
Who: who benefits (role/use case).
Each clip links to the Launch page on your site (not YouTube).
MOF (On-site “Launch” page):
A Replay page that includes:
GIFs/short videos showing before–after
Chapters: What shipped → Why it matters → How to enable → FAQs
Transcript + searchable timeline for quick scanning
FAQ: pricing/availability, permissions, rollout steps
Related links: docs, templates, case snippets
BOF (Adoption & validation):
Primary CTAs: “Enable now” (deep link/toggle) · “See it on your data.”
Secondary: “Book a 15-min enablement check” · “Invite your team.”
KPIs: Activation rate · Time-to-enable · Expansion opportunities created
Automation tips: Clicks on “Enable/See it on my data” → route to the owning CSM/AE with account context; repeat visits without enablement → send quick-start checklist; exec-domain view → share 60s value recap + briefing link.