Turn CAB insights into a public asset that closes deals. Repurpose your session into clips and a structured page that lets prospects hear impact and direction straight from peers - so late-stage buyers move with confidence.
Who it’s for
Founders, Product & Customer Success teams running CABs
Enterprise AEs working late-stage deals
Marketing/Comms packaging executive narratives
Why it matters
Peer voices beat claims; product direction + proof accelerates late-stage deals. CABs reveal what top customers value most - capture the signal and let prospects hear it.
How it works (TOF → MOF → BOF)
TOF (Peer-impact highlights):
Publish short clips of customers describing impact and the next problems to solve. Tag participants; share on LinkedIn/X/Shorts. Each clip links to your CAB Recap page.
MOF (On-site “CAB Recap” page):
A Replay page that includes:
Chapters: Insights → Roadmap Alignment → Results (jump links)
Artifacts: Case snapshots by industry/size, slides, framework graphic
Transcript + searchable timeline for exec scanning
Filters: Industry · Use case · Company size (to surface relevant proof)
BOF (Conversion & exec follow-up):
Primary CTAs: “See similar results in your industry” · “Book a roadmap fit check.”
Secondary: “Download case bundle” · “Talk to solutions.”
KPIs: Late-stage win rate · Time to close · Expansion pipeline · Exec views/time on page
Automation tips: Viewing Results + Roadmap Alignment → email matched case studies + booking link; repeated views from one account → Slack ping to AE with chapter context; case bundle download → schedule 15-min fit check.
Let customers be the chorus. When prospects hear the future from peers, urgency follows.