Turn investor-grade clarity into commercial confidence. Package milestones, metrics, and next bets into clips and a structured update page - so executives feel the governance, momentum, and plan behind your product.
Who it’s for
Founders & executives sharing investor updates
Marketing/Comms packaging leadership narratives
Enterprise AEs selling to executive committees and procurement
Why it matters
Executives feel safer buying from companies with visible governance, numbers, and plan. Investor-grade clarity signals durability to buyers—confidence shortens procurement.
How it works (TOF → MOF → BOF)
TOF (Milestone clips):
Short clips on milestones—“from X to Y in 12 months,” “NRR at Z%,” “churn under Z%,” “roadmap focus.” Post on LinkedIn/X/Shorts; each links to the Update page.
MOF (On-site “Update” page):
A Replay page that includes:
Chapters: Metrics → Learnings → Next Bets → Customer Impact
Artifacts: one-pager PDF, metric glossary, board/investor quotes, security/compliance links
Transcript + searchable timeline for quick exec scanning
Related links: case studies, pricing/ROI explainer, roadmap note
BOF (Executive next steps):
Primary CTAs: “See how this maps to your use case” · “Book a roadmap review.”
Secondary: “Download the board brief” · “Talk to solutions.”
KPIs: Direct traffic from LinkedIn/Twitter · Exec-level meetings · Opportunity size · Stage progression
Automation tips: New visitor with senior title + 2+ chapters viewed → AE alert with chapter context; board brief download from exec domain → schedule a 15-min exec briefing; repeat views from a target account → Slack ping to AE with suggested follow-up.