Turn your event into an always-on growth program. Repurpose sessions into daily clips and a structured on-site library that drives ongoing engagement, sponsor ROI, and qualified lead capture long after the lights go out.
Who it’s for
Event organizers & media teams
Marketing & Demand Gen running post-event nurture
Sales teams activating speaker/sponsor networks
Why it matters
Events are content goldmines - don’t let sessions disappear. They’re production powerhouses that fade too fast. Turning sessions into clips and on-site pages keeps value flowing - unlocking sponsor ROI, speaker amplification, and ongoing lead capture.
How it works (TOF → MOF → BOF)
TOF (Daily amplification):
Publish daily session clips across social. Ship speaker/sponsor clip packs for instant sharing. Each post links to its corresponding session page in your on-site library.
MOF (On-site “Event Library”):
A Replay hub of session pages with:
Chapters, transcript, and related sessions
On-page CTAs (subscribe, demo, trial)
Search & filters (topic, speaker, track) for bingeable discovery
BOF (Conversion paths):
Primary CTAs: “Get full access pack” · “Book a solutions demo.”
Secondary: “Subscribe for new sessions” · “See it on your data.”
KPIs: Post-event engagement · Leads from gated sessions · Returning visitors · Sponsor referrals
Automation tips: Registration for the access pack or viewing a product session → notify the AE; repeated views from a single company → open an opportunity task; speaker/sponsor shares → attribute referral UTM and ping partner owner.
When events become evergreen, you stop renting attention and start owning it - compounding reach and revenue long after the lights go out.