Turn one live session into a library that keeps working. Repurpose your webinar into clips and a structured page so attention doesn’t fade - discoverability rises, engagement compounds, and qualified demand keeps flowing.
Who it’s for
Marketing & Demand Gen teams running webinars
Sales teams nurturing mid-funnel interest
Product Marketing packaging education and proof
Why it matters
Most webinars spike once and fade. Evergreen pages compound results. A live spike followed by silence is wasted potential; turning webinars into evergreen pages transforms one-time attention into ongoing discovery, engagement, and qualified demand.
How it works (TOF → MOF → BOF)
TOF (Social highlights):
Publish 6–12 “key takeaways” clips plus quote carousels on social. Each post links to the on-site Webinar page.
MOF (On-site “Webinar” page):
A Replay page that includes:
Chapters, linked resources, and related sessions for bingeable discovery
Transcript + searchable timeline for quick scanning
Clear CTAs placed above the fold and after resources
BOF (Conversion & enablement):
Primary CTAs: “Get the slides + pricing options” · “Book a workshop.”
Secondary: “See it on your data” · “Start a free trial.”
KPIs: Returning visitors · MQLs from the page · Resource CTR · Time on page
Automation tips: Viewer opens the “Use-cases” chapter → auto-send a matching case study + calendar link; repeat visits from one company → Slack ping to AE; slide download from exec domain → invite to a 15-min workshop scoping call.