Turn one intimate stage into a repeatable engine for talent, partners, and buyers. Repurpose your community talk into clips and a structured page that captures high-intent interest and routes it to hiring and product CTAs.
Who it’s for
Founders & leaders speaking at meetups/firesides
Marketing, Community, and Talent teams
Sales teams engaging local/vertical communities
Why it matters
The same clip can attract talent, partners, and buyers - triple ROI from one talk. Community stages are intimate and high-intent; capture that trust and route it home.
How it works (TOF → MOF → BOF)
TOF (Snackable highlights):
Publish 5–7 clips (frameworks, anecdotes, audience questions). Tag the host/community; post on LinkedIn, X, Shorts/Reels. Pin a comment to your Community Talk page.
MOF (On-site “Community Talk” page):
A Replay page that includes:
Chapters: Framework → Stories → Q&A → What’s next
Dual paths: Hiring (culture, open roles) and Product (use cases, demos)
Transcript + searchable timeline
Related links: careers, product pages, partner program, newsletter
BOF (Conversion paths):
Primary CTAs: “Join the next live session” · “Book a fit check.”
Secondary: “Apply / Refer a candidate” · “See it on your data.”
KPIs: Referrals · Candidate pipeline · Meetings booked · Subscriber growth · Direct traffic from community posts
Automation tips: Visitor opens both “Hiring” and “Product” chapters → send dual follow-ups (recruiting + product) and notify Talent + AE; repeat views from one company → Slack ping to AE; RSVP to next session → add to nurture with reminder clips.