Convert “how to” searches into watchable, skimmable answers - so you win the snippet, keep traffic on-site, and point visitors to a clear next step.
Who it’s for
Marketing & SEO teams targeting “how to” and “what is” queries
Product Marketing & Docs teams turning help content into demand
SDR/AE teams working inbound from organic
Why it matters
Own featured snippets and keep traffic on-site. When top FAQs become short videos with clean transcripts and schema, you rank more often, satisfy intent faster, and convert curiosity into pipeline.
How it works (TOF → MOF → BOF)
TOF (30–45s answers + schema):
Publish bite-size answers to your top FAQs with the exact query in the first 5 seconds and on-screen text. Mark up the source page with FAQ/HowTo schema. Every post links to the on-site FAQ hub (not YouTube).
MOF (On-site “FAQ” hub):
A Replay hub that includes:
Chapters per question (each titled as the query)
Transcript + searchable timeline for quick scanning
Doc links and short code/config snippets under each answer
Related FAQs (“People also asked…”) to drive binge behavior
BOF (Conversion):
Primary CTAs: “Download the checklist” · “Book a quick consult.”
Secondary: “See it on your data.” · “Start trial.”
KPIs: Snippet wins · Organic CTR · Checklist downloads · Time on page · Conversion rate from FAQ pages
Automation: View 2+ related FAQs → send the checklist + booking link; executive-domain views of pricing/implementation FAQs → SDR/AE alert with questions watched; checklist download → create follow-up task with the top FAQ viewed.