Bridge product mechanics with executive intent. A founder-led demo packages the principles behind your design - so leaders see not just what it does, but why it was built that way.
Who it’s for
Founders & product leaders presenting to executives
Sales & Solutions teams selling complex capabilities
Product Marketing packaging principle-led narratives
Why it matters
Exec buyers care about principles (speed, reliability, governance) as much as buttons. Feature demos show what; founder demos show why it was built that way -reducing perceived risk and elevating value.
How it works (TOF → MOF → BOF)
TOF (Principle hooks):
Short clips on design principles (e.g., “2 clicks to value,” “governance by default,” “observable by design”). Post on LinkedIn/X/Shorts; each links to the founder-led demo page.
MOF (On-site “Founder Demo” page):
A Replay page that includes:
Chapters by principle: Speed → Reliability → Governance/Security → Extensibility
Mini-FAQ from the founder: trade-offs, roadmap intent, what we won’t do
Transcript + searchable timeline for exec scanning
Artifacts: latency benchmarks, uptime/SLOs, architecture diagram, audit examples
BOF (Decision & trial):
Primary CTAs: “Book a 15-min fit check with product” · “Start trial.”
Secondary: “Download the principle brief” · “See it on your data.”
KPIs: Demo page time on page · Trial starts · SQLs · Exec views & reply rate
Automation tips: Opened Governance/Security chapter → send compliance pack + schedule SE call; repeated views of Speed/Reliability → auto-send benchmark brief; trial started → trigger founder thank-you + first-use checklist.