Founder Repurposing Plays
Repurpose podcasts, panels, AMAs, and keynotes into clips and pages that compound reach, credibility, and pipeline.
10 articles
1) Podcast Interview → Always-On Demand DriverPodcasts deliver built-in trust and distribution; repurposing funnels that trust to your site and pipeline.
2) Conference Keynote → Category Narrative HubExecutives buy narratives; a structured keynote page turns narrative into measurable demand.
3) Panel Appearance → Objection-Handling LibraryConsistent, founder-level responses reduce risk across deals.
4) Guest Webinar (Someone Else’s Audience) → Evergreen Lead EngineThird-party authority + your pages = compounding traffic and leads.
5) Live AMA / Twitter Spaces / LinkedIn Live → FAQ That SellsBuyers prefer answers in your voice; AMAs scale your availability.
6) Media Interview / Press Feature → Credibility HubCredible outlets de-risk decisions; an on-site hub turns credibility into conversions.
7) Investor Update / Demo Day Pitch → Enterprise ProofGovernance and momentum calm procurement.
8) Community Talk / Meetup / Fireside → Recruitment & PipelineThe same clip attracts talent, partners, and buyers - triple ROI from one talk.
9) Internal All-Hands / Vision Update → Customer-Facing NarrativeCustomers and prospects want to see the operating system, not just features.
10) Customer Advisory Board (CAB) Session → Proof & DirectionPeer voices beat claims; product direction + proof accelerates late-stage deals.