Turn one live Q&A into a reusable trust engine. Package real questions and clear answers into clips and a structured page so prospects hear proof from users—and your team shares one link instead of ten emails.
Who it’s for
Founders & GTM leaders hosting customer AMAs
Marketing & Community teams curating questions
Sales/Solutions teams handling pre-sales objections
Why it matters
Live questions surface real risk; clear answers reduce it. Raw beats polished when the founder is in the room with users - AMAs create social proof at production-light cost.
How it works (TOF → MOF → BOF)
TOF (Social snippets):
Clip Q&A snippets (pain → outcome) into 20–60s videos with captions. Post on LinkedIn/X/Shorts; tag the customers who asked/answered. Each clip deep-links to the exact answer on the AMA page.
MOF (On-site “AMA” page):
A Replay page that includes:
Chapters by question (Pricing · ROI · Integrations · Security · Timeline) with quick-jump links
Transcript + searchable timeline to find keywords instantly
Linked docs/cases under each answer (e.g., pricing explainer, ROI model, API guide, customer story)
Related answers (“People also asked…”) to keep the binge going
BOF (From answer to action):
Primary CTAs: “Book a consult” · “See the full implementation guide.”
Secondary: “Talk to solutions” · “Download checklist” (e.g., integration steps)
KPIs: Question-chapter views · Consult bookings · Win-rate uplift · Docs/Case CTR · Time on page
Automation tips: Viewer opened “integration timeline” → auto-send the implementation checklist + calendar. Repeated views of Pricing/ROI chapters within 7 days → email ROI model with assumptions + ping AE. Exec-domain view → trigger founder note and 15-min briefing invite.
Keep AMAs evergreen. Package answers so AEs send one link - not 10 emails.