Turn one great interview into a repeatable growth asset. Repurpose your podcast appearance into clips and a structured page that captures interest, routes visitors to next steps, and keeps working long after the episode drops.
Who it’s for
Founders & GTM leaders who appear on podcasts
Marketing & Content teams running repurposing programs
Sales teams looking for credible, bingeable proof
Why it matters
Podcasts deliver built-in trust and distribution. Repurposing funnels that trust to your site and pipeline - so you capture traffic, book meetings, and grow search equity from a single recording.
How it works (TOF → MOF → BOF)
TOF (Social amplification):
Create 6–10 short clips (hot takes, numbers, stories) with captions. Tag the host and guests; post across LinkedIn, X, Shorts/Reels. Each clip links to your on-site Podcast Episode page.
MOF (On-site “Podcast Episode” page):
A Replay page that includes:
Chapters: Story → Insights → Results (jump links for quick scanning)
Transcript + searchable timeline
Related clips and links to resources mentioned
Pull-quotes and highlight timestamps
BOF (Conversion & follow-up):
Primary CTAs: “Book a 15-min fit check” · “Get the playbook from this episode.”
Secondary: “See it on your data” · “Subscribe for new episodes.”
KPIs: Clip CTR · Time on page · Resource downloads · Meetings booked
Automation tips: Opened “playbook/results” chapter or watched 3+ minutes → auto-send the PDF + calendar link; new view from a target account domain → Slack ping to AE.