Marketing Plays
Turn every asset into demand: social clips, SEO pages, webinar-to-evergreen funnels, and ABM journeys that capture qualified leads.
20 articles
1) Category Entry Point (CEP) Pages → Own the High-Intent QueryCapture intent at the door - then walk buyers to action.
2) Problem-First Explainer Series → From Pain to “Aha”Lead with the problem; you’ll earn the prescription.
3) Video FAQ for SEO → Answer Boxes That ConvertRank, retain, and route - on one page.
4) ROI Calculator + Video Proof → Self-Justifying FunnelMake “why now” quantifiable - and watch approvals accelerate.
5) “Alternative to X” Hub (Respectful) → Channel SwitchersReduce fear, win the switch. When the path is visible and respectful, buyers move.
6) Vertical Playbooks → Industry-Ready JourneysSpeak their language; earn their business. Vertical specificity turns curiosity into confident action.
7) Integration Launchpads → Partner-Powered DemandStand on your partners’ shoulders - and share pipeline.
8) Retargeting Story Sequences → From View to MeetingTell a story, not a slogan. When retargeting delivers a narrative, clicks turn into conversations.
9) Lifecycle Email → Video JourneysInbox → insight → intent.
10) Free Tool + Video Onboarding → Lead Magnet That QualifiesGive value first; conversions follow.
11) Category POV HubPOV creates demand before product pages do.
12) Product Demo Library (Evergreen)Bingers convert
13) SEO + AI Answer EngineTurn videos into pages search engines love.
14) Case Study Showcase: Proof at a glanceTurn wins into repeatable revenue
15) Launch Mini-SiteMake launches findable and actionable.
16) Analyst & Press HubBorrow authority, then convert it.
17) Webinar Series → Evergreen LibraryStop letting webinars die.
18) ABM MicrositesOne page per account = clarity.
19) Partner Co-Marketing HubDouble reach, half the effort.
20) Resource-to-Video Upgrades