Launch a simple tool (audit, grader, calculator) with a crisp video guide - so prospects get instant value and you get qualified pipeline.
Who it’s for
Demand Gen & Growth teams building lead magnets
Product Marketing & Enablement packaging self-serve value
SDR/AE teams qualifying and routing high-intent leads
Why it matters
Utility earns trust; video ensures completion. A free tool proves value in minutes, while a short onboarding video removes friction - boosting starts, completions, and meetings with prospects who already “get it.”
How it works (TOF → MOF → BOF)
TOF (30s demo clips):
Post 20–30s clips that show the tool, the input, and the “aha” output (before/after on screen). Add captions and pin a link to the on-site tool page (not YouTube). Variants by persona/industry increase pull.
MOF (On-site “Tool” page):
A Replay page that includes:
Chapters: How to use → Interpreting results → Next steps
Transcript + searchable timeline for quick scanning
Inline tool widget (audit/grader/calculator) with sensible defaults
Artifacts: sample report, scoring rubric, benchmark explainer, privacy note
BOF (Conversion & handoff):
Primary CTAs: “Get full report” (email-gated PDF) · “Book a 15-min results review.”
Secondary: “See it on your data” · “Start trial.”
KPIs: Tool starts/completions · MQLs generated · Meetings booked · Report downloads · Time-to-meeting
Automation tips:
Completed tool → email the PDF report + calendar link and notify AE with key scores.
Partial completion → nudge with a 45s tip clip (deep link to the “How to use” chapter).
High score or red-flag result → route to SDR with tailored outreach template; repeat visits from same domain → raise account score.