Turn videos into pages search engines love - structured, fast, and packed with answers buyers actually search for.
Why it matters
Compounding organic traffic. When every video becomes a crawlable, intent-mapped page, you capture queries all year long and convert readers who prefer to watch.
How it works (TOF → MOF → BOF)
TOF (Clips tease topics):
Publish 20–40s clips that tease a single question or keyword (“How to cut CAC with video pages”). Include the target phrase on-screen and in the caption. Link each post to the matching on-site answer page.
MOF (Replay pages - chapters, transcript, CTAs):
Convert each video into a Replay page with:
Chapters titled as questions (“What is…”, “How to…”, “Best practices for…”)
Clean transcript (edited for readability) and a searchable timeline
Schema markup (FAQ + HowTo) and a concise summary intro (≤120 words)
Related questions (internal links to sibling pages)
Clear CTAs placed above the fold and after the chapters
BOF (Conversion):
Primary CTAs: “Get the guide” (PDF or long-form) · “Start trial.”
Secondary: “See it on your data” · “Book a 15-min fit check.”
KPIs: Search impressions & clicks (GSC) · Non-branded organic traffic · Conversions from answer pages · Time on page · % of pages with featured snippets/People-Also-Ask placement
Automation: High-intent query signals (visits from terms like “pricing,” “ROI,” “implementation”) → create SDR task with the exact query + page viewed; repeat views from the same domain → raise account score; guide download → send chapter-matched follow-up + calendar link.
Own the query, win the click. Turn every video into an optimized answer page and let organic demand compound.