Own the conversation with repeatable ideas. Package your founder/team’s takes into a structured hub—so buyers learn your frameworks first and return for the next lesson.
Who it’s for
Founders & executives with a strong stance on the category
Marketing & Content teams running thought-leadership
Sales teams that benefit from teach-first materials
Why it matters
POV creates demand before product pages do. When your myths, frameworks, and benchmarks are easy to binge and apply, buyers adopt your language—and evaluation tilts in your favor.
How it works (TOF → MOF → BOF)
TOF (Weekly clips on myths/frameworks):
Publish short weekly clips debunking a myth or teaching a mini-framework. Title with the take (e.g., “The real CAC killer isn’t channels…”). Post on LinkedIn/X/Shorts; each clip links to the POV Hub.
MOF (On-site “POV Hub”):
A Replay hub that includes:
Chapters: Myths → Frameworks → Benchmarks → Playbooks
Deep links to long-form posts, calculators, and relevant product pages
Transcript + searchable timeline for quotable moments
Recommended paths: “3 clips to apply this in a week”
BOF (From idea to action):
Primary CTA: “Apply the framework to your data.” (guided worksheet or calculator)
Secondary: “Book a workshop for your team.” · “Get the framework one-pager.”
KPIs: Direct traffic to the hub · Workshop bookings · Time on page · Worksheet completions
Automation tips: 2+ visits within 14 days → invite to office hours; worksheet completed → send tailored summary + booking link; repeat exec-domain views → ping AE with the themes watched.