Build a personalized, on-site microsite for each strategic account - so champions can align stakeholders with one shareable link and a single, focused next step.
Who it’s for
Enterprise AEs & Account Teams running ABM
Sales Engineers / Solutions Consultants
Product Marketing & Enablement supporting 1:1 deals
Why it matters
Personalization wins consensus. Complex deals die in scattered decks and email threads; a 1:1 page becomes the account’s source of truth - tailored proof, relevant chapters, and one clear CTA that moves stages.
How it works (TOF → MOF → BOF)
TOF (Personalized opener clip):
Record a 20–40s video: “Why this matters for [Company].” Name their goals, timeline, and one measurable outcome. Share via email/LinkedIn DM; link to the microsite on your domain (not YouTube).
MOF (On-site 1:1 microsite):
A Replay page that includes:
Branding: [Company logo], their colors (light touch), named stakeholders
Chapters: Problem Fit → Solution Walkthrough → Proof/Results (matched to their industry/size) → Next Steps
Artifacts: curated case snippets, ROI snapshot, security/integration links relevant to their stack
Transcript + searchable timeline for fast internal forwarding
One focused CTA visible above the fold and after chapters
BOF (Decision & scheduling):
Primary CTA: “Book a fit check.” (embedded calendar, pre-filled agenda)
Secondary (optional): “See it on your data” · “Download the exec brief.”
KPIs: Stakeholder views (unique domains) · Meetings set · Stage progression · Time-to-next step
Automation tips: New domain view from the account → ping the AE with viewer, chapter watched, and a suggested outreach; repeated views of Proof/Results → auto-send matched case bundle; exec-domain view → trigger founder/VP note + briefing invite.