Turn your culture into a growth lever. A founder-led recruiting hub packages values, real team moments, and clear next steps - so great candidates self-select in and help you win deals by building.
Who it’s for
Founders, Talent/People teams, Hiring managers
Marketing/Comms supporting employer brand
Sales leaders who bring candidates into customer conversations
Why it matters
Great candidates influence deals; champions ask “who’s behind this?” Hiring is go-to-market. A founder video that sells the mission brings in builders who sell by building—and gives buyers confidence in the team they’ll partner with.
How it works (TOF → MOF → BOF)
TOF (Signal the mission):
Clips on values, team rituals, and “day in the life.” Post on LinkedIn, X, TikTok/Reels, and university/communities. Tag employees. Each clip links to the Careers Hub.
MOF (On-site “Careers Hub”):
A Replay page that includes:
Founder intro + team clips by function (Eng, Product, GTM, CS)
Chapters: Mission → How we work → Growth & Impact → Open Roles
Transcript + searchable timeline
Clear next steps: role filters, referral form, interview guide
BOF (From interest to interaction):
Primary CTAs: “Refer a candidate” · “Meet the team.”
Secondary: “Apply now” (deep link to role) · “Subscribe to future roles.”
KPIs: Referral rate · Offer acceptance · Time-to-hire · Quality-of-hire proxy (onsite-to-offer) · Candidate-sourced pipeline influence
Automation tips: Candidate views 2+ role chapters → invite to Founder coffee/Q&A; referral submitted → auto-thank with a shareable clip pack; repeated views from exec domains (prospects) → notify AE with culture clips for multi-threading.
Brand is who you hire. Show the culture buyers will partner with.