Package co-created content into a single, on-site hub that explains the joint value, captures interest, and routes leads to both teams.
Who it’s for
Partnerships & Alliances teams
Marketing/Demand Gen running co-branded programs
AEs/Partner AEs selling joint solutions into new ICPs
Why it matters
Partners unlock new ICPs - and borrowed trust. A clear hub turns scattered webinars, guides, and case stories into a single journey with shared CTAs, shared attribution, and measurable pipeline for both sides.
How it works (TOF → MOF → BOF)
TOF (Co-branded clips):
Publish short, co-branded clips (30–60s) highlighting the problem, joint solution, and one outcome. Tag partner execs; post across both companies’ channels. Each clip links to the Partner Co-Marketing Hub on your site.
MOF (On-site joint page - solution + steps):
A Replay page that includes:
Chapters: Problem → Joint Solution → Customer Proof → How to Get Started
Artifacts: one-pager PDF, integration diagram, playbook, shared case studies
Transcript + searchable timeline for fast scanning
Attribution guardrails: UTM templates, visible partner logos, lead routing notes
BOF (Joint conversion path):
Primary CTA: “Book a joint demo.” (calendar with both AEs/SEs)
Secondary: “Get the integration guide” · “See it on your data.”
KPIs: Partner-sourced MQLs · Joint opportunities created · Session→CTA conversion · Time on hub
Automation tips: Source=partner UTM → route to partner AE and log partner-sourced opp; view of Customer Proof + How to Get Started within 7 days → auto-invite to joint demo; integration guide download → open SE task on both sides.