Turn a single recording into a persistent asset that captures intent, qualifies visitors, and books meetings while your team sleeps.
Who it’s for
Sales & Solutions teams running demos
Product Marketing & Enablement
RevOps building self-serve funnels
Why it matters
Most demos die after the meeting. An always-on demo keeps selling 24/7. The best demo isn’t the one you ran today - it’s the one that keeps running after you log off. Package one recording into a compounding growth asset that attracts, educates, and converts.
How it works (TOF → MOF → BOF)
TOF (Attract & click):
Share 20–40s highlights with a sharp hook. Publish on LinkedIn/X/Shorts/Reels and link to your on-site demo page (not YouTube) so you own the traffic and CTAs.
MOF (Educate & qualify):
Host a structured demo page that includes:
Chapters: Problem → Approach → Product Walkthrough → Results
Transcript + searchable timeline for quick scanning
Mini-FAQ addressing top objections (pricing, integrations, security)
1–2 clear CTAs placed above the fold and after chapters
BOF (Convert & follow up):
Primary CTAs: “Book a 15-min fit check” · “Start free trial.”
Send a chapter-specific follow-up tied to what they watched (link back to the exact section).
KPIs: Demo clicks · MQLs · SQLs · Conversion rate
Automation tips: Trigger alerts when a viewer watches 4+ minutes, opens 3+ chapters, or clicks a CTA - route to the AE with chapter context and suggested next step.