Turn one stage moment into a lasting narrative engine. Repurpose your keynote into clips and a structured page that frames the market shift, teaches your framework, and points executives to clear next steps.
Who it’s for
Founders & executives delivering keynotes
Marketing & Content teams running repurposing programs
Sales leaders who need a concise, executive-friendly narrative
Why it matters
Executives buy narratives; a structured keynote page turns narrative into measurable demand. Keynotes set direction - don’t let yours fade with the stage lights.
How it works (TOF → MOF → BOF)
TOF (Social amplification):
8–12 short clips covering market shift, bold predictions, customer results. Post on LinkedIn, X, Shorts/Reels; tag hosts/partners. Each clip links to your Keynote page.
MOF (On-site “Keynote” page):
A Replay page that includes:
Chapters: Shift → Framework → Proof (jump links for scanning)
One-page summary (PDF): headline, diagram of the framework, 3 steps to start
Transcript + searchable timeline
Related resources: case studies, benchmark posts, product pages
BOF (Conversion & executive follow-up):
Primary CTAs: “Workshop this framework with your team” · “Book a roadmap review.”
Secondary: “Download the one-page summary” · “See it on your data.”
KPIs: Direct traffic · Summary downloads · Workshop bookings · Exec views/time on page
Automation tips: Viewed Framework + Proof chapters → invite to a 30-min executive briefing; new view from a target account domain → Slack ping to AE with account context.
Once the room applauds, let the internet binge. The keynote becomes your category’s reference link.