Package pains buyers feel into short explainers that end in a clear next step - so relevance does the heavy lifting and prospects move from symptoms to solution fast.
Who it’s for
Marketing & Content teams building mid-funnel education
Product Marketing translating features into fixes
Sales & Solutions teams handling early discovery and objections
Why it matters
Problem framing builds relevance and shortens consideration. When buyers hear their pain described precisely - and understand the root cause - they trust your prescription and lean into the next step.
How it works (TOF → MOF → BOF)
TOF (45–90s “If you’re seeing X, here’s why” clips):
Publish short videos that name the symptom, reveal the root cause, and preview the fix (e.g., “If your SQL rate stalls after webinars, here’s why attribution’s failing - and how to fix it”). Add captions and link each post to the explainer hub on your site (not YouTube).
MOF (On-site “Explainer” hub):
A Replay hub that includes:
Chapters per topic: Symptoms → Root cause → Fix → Proof
Transcript + searchable timeline so buyers can jump to what they need
Related posts/resources (deep dives, templates, calculators)
Role filters (Marketing, RevOps, Product) to personalize binge paths
BOF (From diagnosis to action):
Primary CTAs: “See this fix on your data” (guided walkthrough) · “Start a 7-day plan.”
Secondary: “Book a 15-min fit check” · “Download the one-pager.”
KPIs: Series completion rate · Trial starts · Reply rate to follow-ups · Time on hub · CTA click-through
Automation: Watch 2+ pain clips → trigger tailored nurture with the matching 7-day plan; Start plan → CSM ping with account context; repeated views of Root cause + Proof → AE alert with suggested outreach.