Turn lifecycle emails into bingeable video paths - so subscribers jump from inbox to insight to intent, seamlessly.
Who it’s for
Lifecycle/CRM & Marketing Automation teams
Product Marketing & Enablement mapping stage-based education
Sales/CS teams aligning follow-ups to buyer stage
Why it matters
Video lifts click-through and time on site. When each lifecycle email links to a structured video journey, buyers self-educate faster, revisit more, and progress with fewer handoffs.
How it works (TOF → MOF → BOF)
TOF (Welcome/onboarding clips with chapter deep links):
Send short clips in welcome, activation, and adoption emails. Use deep links to exact chapters (e.g., “Connect SSO in 60s”). Keep one outcome per email, and route to your on-site journey hub (not YouTube).
MOF (Journey hubs per stage):
Create on-site Replay hubs for each stage - Awareness / MOF / BOF - that include:
Chapters: Problem → Framework/How-To → Proof → Next Step
Transcript + searchable timeline for quick scanning
Related resources (docs, templates, ROI calculators) to drive binge behavior
Role/Persona filters to personalize the path
BOF (Conversion CTAs):
Primary CTAs: “Start trial” · “Book a use-case review.”
Secondary: “See it on your data” · “Download the quick-start.”
KPIs: Click-to-open rate (CTOR) · Time on page · Stage progression (Awareness→MOF→BOF) · Trial starts · Meetings booked
Automation:
Open 2+ MOF chapters within 7 days → create SDR task with watched topics.
BOF click (trial or review) → instant AE alert with chapter context.
Repeat opens + no BOF click → send nudge with the most-watched chapter + single CTA.