Building campaigns
Designing, testing and sending a campaign: the email editor, dynamic content and tokens, who receives it, and how it performed.
13 articles
- Test your campaignsHow to send yourself a test email and preview a campaign against a real booking.
- The reservation update triggersThe three update triggers, what counts as an update, and how the 30-minute window works.
- Email subject ideasSubject lines Bookboost customers use, grouped by the kind of message they belong to.
- Dynamic pictures based on room typeShow each guest an image of the room type they booked, using a custom token.
- Fonts in the editorWhich fonts survive the journey to your guest's inbox, and why the others do not.
- Dynamic content with Twig logicUse Twig to adapt a campaign's content per guest, instead of building a separate campaign for each case.
- Formatting dates and times with tokensHow to reformat a date or time token, including into the guest's own language.
- Sending to the primary guest, the booker, or bothChoose which person on a reservation receives a Journey or Broadcast.
- The campaign reportWhat each channel can track, how link shortening affects it, and how to read bounces.
- Dark mode in email campaignsWhy a campaign can look different for some guests, and how to design so it holds up either way.
- Sharing PDFs in campaignsHow to send a document to a guest using a download link, since campaigns cannot attach files.
- Trigger campaigns from Guest App form submissionsSend a campaign right after a guest submits a form in the Guest App.
- Designing emails for dark modeWhy logos vanish and footers invert in dark mode, what to set explicitly, and how to test before sending.