Building campaigns
Designing, testing and sending a campaign: the email editor, dynamic content and tokens, who receives it, and how it performed.
14 articles
- The email editor: a tourWhat every part of the drag-and-drop email editor does, the twelve content elements you can build with, and where the editor ends and the rest of the campaign begins.
- The SMS cost estimateThe cost figure Bookboost shows before you publish a Journey campaign, what the three inputs behind it are, and why your invoice will not match it exactly.
- Test your campaignsHow to send yourself a test email and preview a campaign against a real booking.
- The reservation update triggersThe three update triggers, what counts as an update, and how the 30-minute window works.
- Email subject ideasSubject lines Bookboost customers use, grouped by the kind of message they belong to.
- Dynamic pictures based on room typeShow each guest an image of the room type they booked, using a custom token.
- Fonts in the editorWhich fonts survive the journey to your guest's inbox, and why the others do not.
- Dynamic content with Twig logicUse Twig to adapt a campaign's content per guest, instead of building a separate campaign for each case.
- Formatting dates and times with tokensHow to reformat a date or time token, including into the guest's own language.
- The campaign reportWhat each channel can track, how link shortening affects it, and how to read bounces.
- Dark mode in email campaignsWhy a campaign can look different for some guests, how to check it in the preview, and how to design so it holds up either way.
- Sharing PDFs in campaignsHow to send a document to a guest using a download link, since campaigns cannot attach files.
- Trigger campaigns from Guest App form submissionsSend a campaign right after a guest submits a form in the Guest App.
- Designing emails for dark modeWhy logos vanish and footers invert in dark mode, what to set explicitly, and how to test before sending.