The subject line decides whether the rest of your email gets read. These are subject lines Bookboost customers use, grouped by the kind of message they belong to.
Booking information
"[Guest name], your reservation at [Hotel name]"
"Preparing for your arrival: reservation details"
"Reservation reminder: everything you need to know"
"Your reservation: final checklist before arrival"
"Your stay awaits: reservation confirmation and details"
"Your key for [Hotel name]"
Online check-in and OTA profiling
"Your upcoming reservation: update your details before your arrival"
"Check in online at [Hotel name]"
"Finalise your stay at [Hotel name]"
"Confirm your booking details for [Hotel name]"
"Reminder: the registration form is waiting"
"Important: verify personal details for your stay at [Hotel name]"
Upselling
For early check-in, parking, late check-out, and breakfast.
"You might be missing some information for your upcoming reservation"
"Exclusive offer: complimentary upgrade on your next reservation"
"Say yes to an easier check-in at [Hotel name]"
"Extend your stay, on us: exclusive night free offer"
Review requests
"We miss you already, [Guest name]. Share your stay?"
"Did we make your stay special, [Guest name]? Tell us how"
"Thank you for choosing us, [Guest name]. How did we do?"
"[Offer] for your next stay: share your feedback"
Offering something tangible in return for a review tends to lift both open rates and response rates.
Newsletters
"New at [Hotel name]: an exclusive look inside"
"An offer just for you for your next stay"
What tends to work
Use the guest's name or the property name. A subject line that names something specific to the reader reads less like a mailout.
Say what is inside. "Your key for [Hotel name]" tells the reader exactly what they will get by opening it.
Keep it short enough for a phone. Most guests read on mobile, where long subject lines are cut off mid-sentence.
Test before you commit. See Test your campaigns.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.