These filters segment by who the guest is rather than what they booked: their history with you, what is on their profile, and what they have done in your forms and lists. Twenty of them, grouped below by the question they answer.

Every filter has an Exclude selected option that inverts it, and filters combine with AND. See Audiences.

Count of previous reservations. How many past stays. Set it to 0 for first-time guests, or 5 and above for regulars. The settings are worth knowing:

Count of future reservations. The same, forward-looking, with Within the next X days instead. Set it to 0 to find guests with nothing booked, which is the re-engagement audience.

Guest Total Spend. What a guest has spent with you across their whole history. Older articles call this Total spend; the platform calls it Guest Total Spend, which is what you search the filter list for. Four things about it matter:

This is the same figure as the Total money spent column on the audience table. It is not Reservation balance, which is money outstanding on one booking, and it is not Reservation Value, which is what a single booking is worth. Both of those sit in Audience filters: reservation.

Guest is in hotel. Guests currently checked in, within a time range you set. This is the in-stay filter: room service, late checkout, the bar.

Guest stays over at hotel. Guests whose stay covers a period you set, rather than only those checked in right now. Use it to reach people who will be with you across a date, such as an event night, before they arrive.

Both of these take dynamic date options, which recalculate each time the audience runs instead of holding a fixed range. See Dynamic date options on the "Guest is in Hotel" and "Guest stays over at Hotel" filters.

Birthday. Filters on the birthday date. Excluding is as useful as including, to keep birthday guests out of a general campaign when they are already getting a dedicated one.

Guest generations. Birth year grouped into named bands: Silent Generation (1928 to 1945), Baby Boomer (1946 to 1964), Gen X (1965 to 1979), Millennial (1980 to 1995), Gen Z (1996 to 2011), Gen A (2012 to 2024). Useful when you have birth years but do not want to work with exact dates.

Guest gender. Male, Female, Other, or Unknown where it was never captured.

Guest location. Country, region, or city of origin. The filter for a campaign written in one language, or an offer that only makes sense to guests within driving distance.

Guest has company. Whether the profile is linked to a company. The quickest split between business and leisure.

Guest Type. The guest type on the profile, such as leisure or corporate. This is the same classification the Count of previous reservations filter offers as one of its settings, available here on its own.

Loyalty Program Level. The guest's level in your loyalty programme. Like every profile field, it is only as complete as what your PMS sends.

Guest profile info. Guests who have a given field filled in: first name, last name, birthdate, nationality, identity document type, identity document number.

Missing profile info. The same list, inverted: guests who are missing it. Both filters have Exclude selected as well, so either one can be flipped to do the other's job.

The practical use is data quality. Filter for guests missing a birthdate and you have the list to chase before running a birthday campaign that would otherwise skip them silently.

Email usernames. Matches the part of the address before the @. Type one or more prefixes and select + to add them. For matching on the domain instead, use Receiver email domains in Audience filters: reachability.

This is the one filter that looks at consent, and it is the exception to the rule that audiences do not check it for you. It has two pickers rather than one:

The Consents picker reads Empty until consents exist on your account, whichever App is selected, and the filter cannot be used until then. Create the consent first, under Settings and then Consent forms. See Set up and apply consent options.

This is not a substitute for the consent check a campaign performs on send. Its use is the other direction: building an audience of everyone whose consent is still Pending, so you can chase them, or everyone who has Revoked, so you can be certain they are excluded from something.

Guest has submitted form. Whether this guest completed a chosen form. Turn Exclude selected on and you have everyone who has not, which is the reminder audience.

Form field value. Goes a level deeper: not whether they answered, but what they answered. A guest who picked "anniversary" in a pre-stay form is a different audience from one who picked "business trip". See Segment guests by a form field value.

Guest list. Membership of a list you built by hand. Include it to target that list, exclude it to suppress them. See The Guests List.

Guest has task with title. Guests with a task assigned under a specific title, for targeting people at a known point in a workflow.

To add booking conditions on top, see Audience filters: reservation.

If a filter named here is missing from your own list, The App selector on an audience explains why.

Open Help at the bottom of the left menu and choose Talk to Us, or email support@bookboost.io.