An audience is a saved group of guests, built by stacking filters until only the people you want are left. Campaigns send to audiences, so this is where you decide who hears from you and who does not.
You will also see them called segments. They are the same thing.
Find them under Profiles > Audiences. Bookboost sets up a few common ones for you when your account is created, so there is usually something there to copy rather than start from nothing.
Click Load preview or your audience looks empty
The panel on the right shows the guests matching your filters, but only after you select Load preview. Bookboost does not calculate the audience as you type.
Until you click it the count and the list stay at zero, even when reservations in your system do match. An audience that looks empty is very often one whose preview has not been loaded.
If the preview loads and the audience really is empty, remove your filters one at a time and reload after each, to find the one excluding everyone.
The two logic rules that catch people out
Filters within an audience use AND. A guest has to pass every filter to be included. Two filters, "booked at least 7 days ahead" and "at least one child", means both must be true. A booking made three months ahead with no children is out, and so is a booking with three children made six days ahead.
Audiences on a campaign use OR. Put two audiences on one journey and the message goes to everyone in either. The same two conditions, split across two audiences, now reach both of the bookings above rather than neither.
Same conditions, opposite results. If a campaign is reaching far more or far fewer guests than you expected, this is the first thing to check.
Start every audience with Reachable
Add the Reachable filter first, before anything else. It keeps only guests who have a usable email address or phone number, so you are not building a segment of people you cannot contact.
Which article covers which filter
The platform shows every filter in one list, so it is not obvious which are which. This index maps each one to the article that describes it.
Reachability: Reachable, Receiver email domains, Receiver emails, Receiver phones.
Guest and profile: Birthday, Count of future reservations, Count of previous reservations, Email usernames, Form field value, Guest gender, Guest generations, Guest has company, Guest has submitted form, Guest has task with title, Guest is in hotel, Guest list, Guest location, Guest profile info, Missing profile info, Total spend.
Reservation: Days booked ahead, Estimated time of arrival, Guest check-in weekdays, Guest check-out weekdays, Guest checks in, Guest checks out, Number of guests, Number of nights, Properties, Rate plan, Rate plan code, Reservation balance, Reservation booked at, Reservation debtor is company, Reservation has submitted form, Reservation linked to company, Reservation set.
Campaign behaviour: Opened campaigns, Opened and clicked campaigns, Received previous campaigns.
A/B testing: A/B testing.
Using one audience on both a Broadcast and a Journey
A saved audience can be used by both campaign types, which is how you reach guests who have already booked and the ones who book later. A Broadcast fixes its audience at the moment you publish; a Journey keeps sending to new matches.
What this does not do
An audience is only as good as your PMS data. A filter on a field your PMS does not send will match nobody, and it will look like a Bookboost problem rather than a data one.
The preview is not automatic. Nothing recalculates until you select Load preview.
Filters cannot be combined with OR inside one audience. If you need "either of these", build two audiences and put both on the campaign.
An audience does not check consent for you. Being in an audience is not permission to market to someone.
What to do next
Built one that nearly works? Copy it rather than editing it, so the original stays intact. See Duplicate an audience.
Getting help
Open Help at the bottom of the left menu and choose Talk to Us, or email support@bookboost.io.