Audiences
Build and target audiences, including segmenting guests by form answers, tags and profile filters.
13 articles
- AudiencesWhat an audience is, the AND/OR rules that decide who receives a campaign, and an index of every filter and where it is documented.
- Segment guests by a form field valueBuild an audience from the answers guests give in a Bookboost form, so you can target or exclude guests based on the option they selected.
- Targeting guests a set number of days before their birthdayHow to use the Birthday audience filter to reach guests a fixed number of days before their birthday, so the message lands ahead of the day itself.
- The App selector on an audienceThe App selector decides both which guests an audience can reach and which filters you can use, so it is the first thing to set and the last thing to…
- The Audiences list screenWhat each column shows, what Reach recalculates, which of the four row icons does what, and why some audiences cannot be deleted.
- Reading the insights panel while building an audienceWhat each card in the panel beside the audience builder means, why the percentages do not add up, and what to check before you send.
- Audience filters: campaign behaviourSegmenting by who opened, clicked, or already received a campaign, and how to use exclusion as a frequency cap.
- Audience filters: reachabilityThe four filters that keep an audience to guests you can actually contact, and why Reachable belongs at the top of every one.
- A/B testing with audiencesSplitting an audience in two to test one change across two campaigns, and how the odd/even split actually works.
- Audience filters: reservationThe thirty filters that segment by the booking: arrival and departure, the stay, its status, where it came from, money, companies, and forms.
- Audience filters: guest and profileThe twenty filters that segment by who the guest is: their history with you, what is on their profile, their consent, and their forms, lists and tasks.
- Duplicate an audienceCopying an audience so you can change it without touching the original, and why editing a live one is risky.
- Dynamic date options on the "Guest is in Hotel" and "Guest stays over at Hotel" filtersThe "Guest is in Hotel" and "Guest stays over at Hotel" audience filters support dynamic date options (Today, This week, and Next X days) that recalculate each time the audience…