Getting the mental model right before you configure anything saves a lot of rework later. Bookboost is a Hospitality Engagement Platform built for hotels and hospitality brands, and it brings together three modules that work as one: the Unified Inbox, the CRM & Campaigns, and the Guest App.
This article explains what each module does, who typically uses it, and how they connect.
The three modules
Unified Inbox
The Inbox is where all inbound guest messages land, regardless of which channel they came from. A guest message via WhatsApp, an email from Booking.com, a chat from your website widget, an SMS: all of it arrives in one place.
Your team responds to messages, assigns conversations, and tracks open threads from the Inbox, without switching between apps.
Who uses it: front desk staff, guest services teams, and anyone handling day-to-day guest communication.
CRM & Campaigns
The CRM is the guest data layer. Every guest with a reservation in a connected PMS gets a profile in Bookboost. You use that data to build audiences and send targeted campaigns.
Campaigns come in two forms. Journeys are automated and triggered by reservation events. Broadcasts are one-off sends to a defined segment. Together they cover the full guest communication lifecycle: pre-arrival, on-property, post-stay, and re-engagement.
Who uses it: marketing managers, revenue managers, and general managers driving direct bookings and loyalty.
Guest App, also called Digital Reception
The Guest App is a web-based experience you can send to guests, with no download required. It can include online check-in forms, property information pages, and upsell offers. Guests reach it through a link in a campaign.
Who uses it: operations teams, and marketing teams digitising the pre-arrival or on-property experience.
How the three modules connect
The three modules share the same guest data. A guest who fills in an online check-in form in the Guest App has their data updated in the CRM. A campaign reply lands in the Inbox. A message from the web widget also lands in the Inbox, where it can be answered by hand or trigger an automated workflow.
You do not need to use all three modules at once. Most customers start with the CRM & Campaigns, then add the Inbox, then the Guest App.
What to do next
Key concepts explained, for the terminology you will meet throughout the platform.
Your onboarding checklist, for the setup steps in order.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.