Bookboost is a Hospitality Engagement Platform built specifically for hotels and hospitality brands. It brings together three modules that work as one: the Unified Inbox, the CRM & Campaigns, and the Guest App.

This article explains what each module does, who typically uses it, and how they connect — so you have the right mental model before you start configuring anything.

The Inbox is where all inbound guest messages land — regardless of which channel they came from. A guest message via WhatsApp, an email from Booking.com, a chat from your website widget, an SMS — all of it arrives in one place.

Your team responds to messages, assigns conversations, and tracks open threads from the Inbox. No switching between apps.

Who uses it: Front desk staff, guest services teams, anyone handling day-to-day guest communication.

The CRM is the guest data layer. Every guest with a reservation in a connected PMS gets a profile in Bookboost. You use this data to build audiences and send targeted campaigns.

Campaigns come in two forms — Journeys (automated, triggered by reservation events) and Broadcasts (one-off sends to a defined segment). Together they cover the full guest communication lifecycle: pre-arrival, on-property, post-stay, and re-engagement.

Who uses it: Marketing managers, revenue managers, general managers driving direct bookings and loyalty.

The Guest App, also referred to as Digital Reception, is a web-based experience you can send to guests — no download required. It can include online check-in forms, property information pages, upsell offers, and more. Guests access it via a link in a campaign.

Who uses it: Operations teams, marketing teams looking to digitise the pre-arrival or on-property experience.

The power of Bookboost is that these modules share the same guest data. A guest who fills in an online check-in form (Guest App) has their data updated in the CRM. A campaign reply (CRM) lands in the Inbox. A guest message via the web widget lands in the Inbox, where it can initiate a manual response or trigger an automated workflow.

You do not need to use all three modules at once. Most customers start with the CRM & Campaigns, then add the Inbox, then the Guest App.